What is one of the main factors that contribute to high competition among existing competitors?

High market saturation is a key factor that contributes to intense competition among existing competitors in an industry. When a market becomes saturated, it means that the number of businesses or products available to consumers has reached a point where additional competitors face significant challenges in gaining market share. With many players vying for the same target audience, companies must differentiate themselves through pricing, quality, marketing, and customer service to attract and retain customers.

In a saturated market, the potential for growth and profit diminishes, leading to rivals competing more aggressively for the same customers. This scenario often results in price wars, increased marketing efforts, and innovation as firms strive to stand out. Thus, high market saturation drives up competition significantly among existing businesses, as they are all trying to capture a limited pool of customers.